E-Commerce Manager

Company: Tatte Bakery
Location: Boston
Posted on: April 26, 2025

Job Description:

We are seeking a data-driven and creative Marketing Manager to help us expand the reach of our efforts to inspire, care for, and nurture life, every day, by supporting our marketing communications strategy, optimizing digital experiences, and enhancing customer engagement across our web, app, and loyalty programs. Reporting to the Director of Digital Commerce, the Marketing Manager has expertise in content development, website A/B testing, and analytics to drive conversion, retention, and overall brand growth. The Marketing Manager understands Tatte's focus on the guest experience, and works to translate guest needs into digital business opportunities while protecting Tatte's soul.Summary of ResponsibilitiesPrimary Responsibilities (eCommerce & Digital Marketing)Marketing Communications & Content Development

• Own and maintain the Omnichannel marketing communications calendar, ensuring alignment across digital platforms including email, website, app, paid advertising, social media, etc.
• In partnership with the Brand/Creative/Concept team, develop compelling and on-brand content for the website, app, and loyalty programs to engage and retain guests.
• Execute promotional campaigns and messaging strategies that drive guest engagement.Website Optimization & A/B Testing
  • Own 6-12 month roadmap for Tatte's web & app presence.
  • Plan and execute A/B tests to improve website & app performance, user experience, and conversion rates.
  • Analyze test results, extract insights, and recommend data-driven optimizations.
  • Work closely with partner vendors to define requirements and see through the implementation of UI/UX improvements.Analytics & Performance Tracking
    • Monitor and analyze website performance metrics (conversion funnel, traffic sources, order mix, etc.) to inform marketing strategies.
    • Provide insights and recommendations based on data trends to optimize guest acquisition and retention.
    • Utilize tools such as Google Analytics, Adobe Analytics, or similar to track and report key KPIs.Secondary ResponsibilitiesOffline Marketing
      • Building brand presence in our caf--s and communities, typically through in-person activations, partnerships, and community engagement.
      • Develop and execute market-specific campaigns to drive brand awareness and foot traffic. Identify key local influencers, organizations, or venues to partner with.
      • Act as the face of the brand-engage directly with customers, answer questions, and gather feedback. Share customer insights with internal teams to inform broader marketing strategies.Other Duties as AssignedWorking Conditions / Essential Functions
        • Ability to travel 15% +/-
        • Able to work Monday to Friday
        • Able to sit and readPosition Requirements
          • 4-6 years of experience in digital marketing, content strategy, or website optimization roles. Strong preference for candidates within a combination of digital + field marketing experience.
          • Bachelor's degree in marketing, Business Administration, or a related field.
          • Experience developing roadmaps and informing marketing strategies.
          • Strong verbal and written communication skills coupled with both demonstrated ability to effectively influence cross-functional stakeholders and with a keen eye for brand voice and guest engagement.
          • Strong project management skills and highly organized with the ability to prioritize and manage multiple projects simultaneously.
          • Ability to independently scope ambiguous problems, devise solution options, and execute on solutions.
          • An entrepreneurial mindset with the ability to thrive in an ambiguous and fast-paced environment with a dynamic bias for action.
          • Strong understanding of conversion funnels, web traffic sources, and digital analytics.
          • Ability to translate data insights into actionable marketing strategies.
          • Hands-on experience with A/B testing.
          • Proficiency in Google Analytics, Adobe Analytics, or similar tools.
          • Experience working with content management systems (CMS) and app-based marketing and willing to learn softwares including email marketing, DAM, etc.Our Benefits and Perks
            • Competitive pay (base pay starts at $110,000 & position is bonus eligible), commensurate with experience and skills
            • 401(k) (with a vesting match)
            • Free employee assistance program services
            • Health, dental and vision insurance
            • Free drinks and generously discounted meals
            • Exciting potential for growth with a rapidly growing companyTatte is an E-Verify employer.Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Keywords: Tatte Bakery, Haverhill , E-Commerce Manager, Executive , Boston, Massachusetts